How To Create A Big House List and Go Beyond Selling One To One

If you’re a home business owner or a small business looking to break through into the new economy that exists online, one thing is certain- growing your list is your biggest daily task. Sadly, many of the gurus out there are not teaching you step by step methods on how to do this.

When I expanded my business from a freelance service provider to a training company teaching online classes, doing mentoring and coaching I was faced with the enormous task of building my list. I quickly discovered that some of the methods people were teaching didn’t work. Or they worked so slowly that it would take me at least 10 years to get to my goal.

Who on earth has 10 years to grow a business? Certainly not me! Certainly not you.

Jay Abraham, the Marketing guru to the gurus who charges $ 25,000 for a consultation teaches the facts when it comes to company growth. These are the strategies that all online companies are using. Increase your list of customers, increase the number of purchases they make or increase the average amount they spend on each purchase.

Let’s review these one at a time:

1. Increase your list of customers.

This is called list building. Your house list affects your bottom line directly. Unless you want to charge enormous overpriced fees (which we’ve all seen!) the bigger your list, the bigger your company growth.

As you build your list the focus is not ‘opt ins’. Anyone can create a ton of opt ins. You are seeking customers who are ideal, want what you offer and will enjoy a long term business with you. These are customers who have preferably demonstrated previous purchasing for such products from your competitors. A house list of even 5000 ideal clients will change your business results enormously.

2. Increase the number of purchases your customers make.

To some people this is a ‘duh’ statement. Who wouldn’t want to increase the amount of purchases your current customers make. But being able to market to these people in such a way that you don’t violate email marketing laws. You want to serve them so that that they enjoy each and every purchase. Ultimately they will become your top advocates. I’ll call this “company evangelists”. These are the people who can spread the word about your company faster than even the best direct mail campaign.

As you seek to build your list don’t ever underestimate the power of increasing the number of purchases your current customers make. The more happy and satisfied you can make your current customers- the more likely you’ll gain referrals. What a beautiful way to create expansion! It’s ethical, honest and marries good will and good fortune together.

3. Increase the average amount that each customer spends with your company.

The raising of prices and rates is an important part of building a company. However there is always a bad side to this equation. When I see people charging 6-figures for coaching who have never even made $ 100 million dollars themselves that is NOT what I am implying in the raising of your fees. This is called price jacking and is dishonest.

Properly price raising however comes when your reputation increases, your results soar and you are more valuable to your clients. Underpricing can hurt your business and ruin your companies future as well. If you underprice your services or products people won’t take you seriously.

A great way to know what you should charge is to ask someone who has been an expert of creating pricing structure. Get feedback from those who are much farther down the road than you. My greatest feedback has come from MaryEllen Tribby and the staff at EarlyToRise.com. They are trust worthy, have built an enormous track record for long term results. Agora, their parent company and an enormous publishing company with a history of more than $ 400 million in sales is another great resource I trust. Let me say this nicely- if Agora has not charged $ 150,000 per year for coaching why would anyone think it’s ethical to charge that who has never even created a $ 20 million dollar company yet.

These are the core principles of growing any company. Your focus should ideally be on all three throughout the year. To increase your list, continue marketing. To gain repeat purchases, serve with excellence. To be worthy of raising your prices, increase your results and your skill.

Are you……..

Trying to sell your products and services one on one?

The most difficult way to build a business is by doing it one on one. Face it- you’ll wear out before you get to 5000 customers. One on one marketing also depends on your personality and skill set to increase your bottom line. What if you don’t want to talk to people by phone? What if YOU are not available everyday?

Are you tired of working so hard but never quite reaching the 5-figure per month goal you’ve been dreaming of?

Growing a bigger list is the answer. Your list becomes the place where you communicate with your customers regularly. This is where you build rapport, create a culture and build longevity into your company. It is NOT the place where you just sell, promote, sell and promote. That makes most people disgusted.

Your list is where a relationship is created, maintained and encouraged to grow. Let me be very honest with you. This is the aspect of building a huge company online I enjoy the most! It wakes me up in the morning with a skip in my step and causes me to want to make myself and our company better for our customers!

But what about conversion, referrals and your ROI?

Have you ever been totally overwhelmed by the task of conversion? People stop by your website but no one is opting in?

I know just how you feel.

Before I grew my business to where we are now with 40,000 current customers on our house list I was struggling the exact same way. Oh sure, we were making great money. But that’s because I have a specialized skill and can charge high fees for my services. When it came to building a big list that we could market to to everyday- that was another story.

Having built a business in the home based market before generating a large lead list was not a problem. But when it came to selling to them regularly the people who filled out the ‘request for more information on a home based business’ got mad at me when I tried to market to them regularly. Rightly so!

I’ve built a huge profit by picking up the phone and calling a ton of online leads. It’s a great way to go… but who wants to do that for 3, 5, or 10 years down the road? NOT me! And I bet not you, either.

If you have tried numerous courses or listened to one too many trainers as they tell you about their huge house list but never quite get to the nitty gritty of how to build one yourself- I’m ready to help.

On August 9 and August 16 I’ll be hosting a tele-conference that will take you step by step through the process of list building. Ideal client list building, not just a bunch of random opt ins.

Then you’ll need to learn how to write to them, keep the relationship strong and hire the best people for your quickly expanding company!

Let’s do this together. It’s my privilege to help you every step of the way. You are the reason I show up at work everyday.:) I’d love to see you at my upcoming List Building Tele-Class. The price is ridiculous so the only thing you have to ask yourself is this, “Am I ready to build a big list now for my company or will I build it the long hard way and wait another 10 years?” Click here if you are ready to go NOW!

Finding Gold in Repossessed Houses Listings

A buyer’s dream house need not to be brand new or built to specification. There are a lot of properties that can be considered great finds in repossessed houses listings. To find the golden deal among the thousands available, a buyer should first learn what to look for when it comes to repossessed dwellings.

Be Ready to Renovate

It is a fact that in majority of repossession cases, houses are not maintained in tip-top shape. This means that anyone who purchases them after they have been repossessed should be ready for a series of renovations and fixes. The trick is to find a property that entails renovations that will cost less than the amount of a regular house when these repair costs are added to the purchase cost of the repo home.

To save repair costs, a buyer should make sure that the foundations, the roof and the plumbing and electric fixtures are in pretty good shape since these are the ones that will require a lot of money to fix. Another factor to consider is for how long the property has been posted in repossessed houses listings.

Determining Offer Price

When making an offer for a repo home, the length of time the property has been in the market will play an important role. The longer the home has been listed for sale, the better the buyer’s chances of getting it for a lower price. However, it also means that the property has suffered more damage than those that have only been recently listed.

Buyers should also be diligent in checking whether the property has been listed before, taken out of the list and put back again. This is a strategy that some realtors use to improve the list price of the property since buyers who do not have the patience to conduct a thorough research will just assume that the home is newly listed, hence a higher offer is merited.

Another important thing to remember when purchasing a repo property is to consult the opinion of a licensed real estate agent. Having a reliable agent and having access to comprehensive repossessed houses listings can get a buyer halfway to finding gold among the thousands of properties on offer.

Repo Houses Listings: The Right Tool for Foreclosure Buying

When planning to buy foreclosure properties, do not waste time scouring pages of newspapers or driving around town to find foreclosed properties. There is an information tool that will provide everything you will need to make it easy and quick to find foreclosure properties. Repo houses listings are the first investments that you should make in your foreclosure investing business.

How to Maximize the Benefits of Foreclosure Listings:

Repo houses listings contain properties that have been foreclosed either by banks or government agencies due to non-payment of mortgage or taxes. So, you can expect to find foreclosures in almost all areas across the country. This is one feature of the foreclosure listing that you should take advantage of. If you know the city or town where you want to buy a foreclosure home, you can easily and quickly find out the available properties with just a few clicks of your fingertips.

Whether you want a condominium in the city or a single-detached home in the suburb, you can easily find properties that fit your housing requirements on repo houses listings. If you have already set the amount that you are willing to pay for a foreclosure property, then finding one within your price range is also easy with the use of a foreclosure listing.

Acting on What You Have Gained from the Listing:

To get the best from the listing, it is advisable that you make several foreclosure choices. Once you have picked out these properties, it is time to get up from your chair and step away from your computer, go out of the house and drive to the addresses of these foreclosure properties that you have found on the listings.

You may have gained enough information from the listings to make some choices. But you have to pick the best among your initial choices. You can only do that if you inspect each house that interest you. The determining factor for your choice would be the structural condition of the property. The less repair a foreclosed property needs, the bigger savings you will have and the quicker you will reap the rewards of investing in these foreclosures easily found in repo houses listings.