Successful Marketing Ideas for Home Builders

Home building and selling has the potential to be a lucrative business if (and it is a big “if”) there are regular inquiries translating to orders that result in steady revenues. Given the competition, it is sometimes challenging to get new customers. Customers have become more knowledgeable. In this scenario home builders need to put in extra efforts to market themselves and increase their steady stream of orders.

Stand out and specialize

A builder must create value and bring something special to the table. He could, for instance, join the niche of luxury custom home builders with attendant high returns and a reputation that earns new clients. This is not easy to achieve.

* However, what a builder can do is he can specialize in green building technologies and point out how his knowledge will result in homes that are more comfortable to live in as well as less energy hungry.

* There is practical wisdom enshrined in traditional building practices such as “Vaastu” from India. He could blend these principles with contemporary methods to create a unique image of his organization.

* A builder can also offer specialized lighting and ventilation guidance incorporated into the plans that will be perceived as giving value.

* He could also add landscaping and harmonizing exteriors with interiors as a skill.

* Custom designing service would also help a builder develop an identity of his own.

In fact, concentrating on offering custom luxury homes with special green building features, landscaping, lighting and interiors would lead to better long-term revenues and growth. If he gets one client, that new client is likely to refer him to others.

Going online

Buyers are searching online so it follows that builders too must be online in order to be found. A website is indispensable for online marketing efforts and the site must be Search engine optimized, full of informative content, spectacular imagery as well as video walk through.

* In addition to a regular website, deploying a property specific mobile responsive website gets more leads. The mobile site should show images, possibly a video and description as well as contact details in addition to testimonials from clients.

* Registering and listing property and agency on Yahoo Local and Google local, on maps and in local directories is foundation to local marketing. People usually use smartphones to find property in their vicinity.

* Writing and posting informative articles and blog posts

* Leverage social media to create an impression that the builder is an authority on his topic, hold contests online, give freebies for recommendations and plenty of other activities to network.

* Email newsletters are effective since it helps build one-to-one connection. Visitors to your website could be invited to sign up for newsletters and receive offers as well as information. Should a prospective buyer show interest, responding promptly and then maintaining the connection is vital for conversion.

In all the above matters, stressing on the specialization would help builders create a niche identity that would possibly lead to more inquiries from buyers looking for luxury custom home builders located in Anderson SC. For more Details: http://www.actionconstructionco.com/

Custom Home Builders Accommodate Buyers In A Changing Market

After the recent year or so in a sluggish market, custom home builders are making strides in meeting the expectations and desires of their buyers. While recuperating from a slow housing economy, custom home builders are finding solace and increasing sales by giving buyers what they want in the form of upgrades and eco-friendly features.

Large national companies also consistently provide consumers with attractive amenities, but they are finding it more difficult to meet the demands of buyers who yearn for “greener” options and inexpensive homes. As the laws of demand in a market dictate, both custom home builders and large national companies are attempting to “give people what they want.”

Custom home builders are accommodating the desires of their buyers by offering personalized options in new homes. Outdoor living options are a high priority in the minds of many buyers and designers. While a barbecue grill and kidney-shaped pool have traditionally been the standard, buyers are now opting for outdoor kitchens, kid-friendly pools, putting greens, ramadas, and even a few backyard skate parks. Designers say kitchens are a key focal point indoors, showcasing convenience and beauty.

Custom home builders are trying to promote a particular lifestyle through gourmet kitchens, islands, and upgraded appliances. They maintain buyers do not want standard kitchen appliances, choosing instead to have upgraded appliances in their new homes. In custom homes, buyers are also requesting bigger and more elegant guest rooms and bathrooms. In response to buyers wishes, custom home builders are “going the extra mile” to please their buyers.

Arizona new home buyers also follow national trends in their desire to live an eco-friendly lifestyle, and Arizona custom home builders are meeting their demands. Installing energy-efficient appliances is commonplace, but custom home builders are doing more to accommodate buyers who wish to live a “greener” lifestyle. Many Arizona custom builders have adopted construction techniques that emphasize conservation of energy, water, and resources. Yet this type of construction for the large national builders (who build a majority of the new homes in metro Phoenix,) this means completely revising their business structure, which is driven by production. The large builders view this as risky at a time when revenue is down and sales are stalled.

National home builders recognize the environment-friendly market, and many already include more common features such as dual-pane glass and low-water bathroom fixtures. More extensive green construction, though, involves numerous other items: ductwork placed underground or in “conditioned” enclosures and “gray water” systems that reclaim used water from kitchens, bathrooms, and laundry rooms and use it to irrigate the landscaping. These features can be expensive, and national builders are skeptical as to whether enough buyers are willing to spend the additional money on a new home. It is estimated that “going green” increases a home’s price by approximately 5%. National companies are finding it difficult to justify any features that raise a home’s price, at a time when they are trying to clear out their excess inventory.

Markets are influenced by consumer demand. If Arizona’s home buyers continue to follow national and global trends in eco-friendly housing, national builders will benefit from “going green” and begin to see their sales increase. Custom home builders in Arizona are already reaping the benefit by giving buyers exactly what they want.

Sources: “Greater Expectations: Model Homes Build up Buyers’ Appetite for Upgraded Amenities,” Susie Steckner, The Arizona Republic: July 7, 2007.

“Going Green is a Hard Sell for Struggling Home Builders,” Glen Creno, The Arizona Republic: July 20, 2007.

House Plans in 3D – A Market Strategy For Home Builders and Residential Developers

With the economy still forecast to be gloomy and an uncertain road ahead, many residential developments and their builders have put the brakes on new construction projects. For builders and developers in the speculative home building market the strategies for earning a living from what they do best and remaining solvent while doing so are limited and challenging.

Many have resorted to building smaller homes using value engineered construction plans, emphasizing quality not quantity. Much more effort has gone into making a home energy-efficient and utilizing the latest green technologies available today. Also, more affordable homes are being built using less expensive, more standardized materials.

Builders have sharpened their pencils to shrink profit margins, incorporated more productive methods to reduce operating costs and upgraded to the latest technologies to streamline project efficiency. Some have even regrouped, combining resources and developing partnerships with others in their field.

But cost saving tactics can only go so far, especially with bank financing for builders and developers remaining problematic. Creative, private financing has been the alternative for some, however, that is not without its own drawbacks. High interest rates and larger upfront contributing costs required of builders and developers can significantly eat into profit margins.

Many home building companies realizing that future success will depend not only on fresh business practices and sleeker operational models that continually produce less expensive, noticeably better homes are now innovating; stressing more creative approaches to buyer’s needs. The option of marketing their speculative homes via 3D virtual house plans is fast becoming the preferred innovative sales tool.

Today’s buyers want things their way. And they expect a say in what they get. For example, many are more interested in practical and reasonably attractive function than simply fancy form. Small efficient floor plans with flexible space are more relevant than grandiose entrances with huge staircases. Instead of guessing what to build and hoping they will come, listen to prospective homeowners, and give them a chance to personalize each project.

That is why many open-minded builders, thinking outside the box, have been pre-selling semi-customized versions of model homes, through computer modeling of 3D house plans. By providing several base floor plans with full computer generated 3D color views of both the interior and exterior of the proposed new home plan, builders and developers are able to market their projects with the least amount of upfront costs and preparations.

This relatively inexpensive, cost-effective market strategy is a win-win situation worth considering. Builders don’t have to spend a dime in advance on home construction materials or labor costs without knowing the end results. Their sales team and physical presence can be significantly reduced – think virtual office. Actual site visits to model homes would not be encumbered by bad weather or scheduling hassles. Virtual tours would be available on the company website featuring all 3D imagery of the home plans and accompanied by detailed lot information, pricing options and customizations or upgrades.

For a buyer, who can now “shop” from the convenience of his or her home, an initial “walk-through” doesn’t waste either party’s time. With virtual 3D modeling of floor plans future homeowners can see what the proposed residence will look like and get a good impression of spatial relationships within the layout. They can view color options and material choices with respect to exterior siding, trim details and interior finishes.

Buyers still crave customized spaces that look and feel more like unique personal expressions. Starting from the pre-designed computer generated floor plans; buyers would be able to interact with pre-packaged upgrades, color and material choices and other customizable options. All material and finish details such as lighting, fixtures, hardware, appliances, flooring, paint color and exterior siding can then easily be selected and pre-priced. Contracts could be finalized with the least amount of effort.

The marketing strategy of pre-selling new home construction with 3D house plans is an effective method not only for large developments but is especially beneficial for small builders with very little capital and no sales team. A number of our small builder clients with one or two building lots in their inventory have chosen to pre-sell with 3D house plans rather than start risky construction projects on speculation. The money invested in architectural design work pales in comparison to the financing of building construction. And the peace of mind gained from knowing that the project is paid for works wonders on reducing job stress.

Marketing speculative home construction through pre-designed customizable house plans and computer generated 3D modeling is fast becoming the new norm. We have seen this trend both locally and nationwide where future homeowners have a say in the design and construction of their new home and builders have found a new niche for maintaining a profitable business.